ART CLINIC

By Giuseppe Moscatello, Founder of Evolve

One-on-One Strategic Consultations for Artists & Cultural Businesses

The Art Clinic supports businesses and a wide spectrum of creative and cultural professionals by offering personalized consultations for creators. We help individuals and teams seeking clarity, strategic positioning, and sustainable growth within the art and cultural ecosystem. With over 20 years of experience, we guide you through a tailored, step-by-step process supporting the evolution of your career, creative practice, or business.The Art Clinic sessions are designed to unlock potential, align your practice with your vision, and help you define your next move in the art world through a strategic and holistic methodology.

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Who It's For

Businesses seeking to expand their horizons and integrate art and creativity into their operations, including design studios, creative agencies, fashion and luxury brands, media companies, PR and communications firms, social media agencies, event organizers, festivals, tech startups, digital platforms, innovation labs, real estate developers, publishing houses, and F&B concepts.
Artists and creatives aiming to refine their vision, enhance their visibility, and navigate international opportunities within an increasingly competitive and evolving landscape, including visual artists, designers, curators, photographers, illustrators, and digital creators.
Cultural institutions and art galleries looking to develop curatorial strategies, public programs, and exhibition frameworks that align with their identity and audience.
Collectors looking to expand their collections or strategize their first steps into the world of collecting.

What We Offer

One-on-one sessions tailored to your unique practice or business, offering:

For Businesses

  • Cultural strategy & positioning
    (embedding art and creativity into your brand identity and long-term vision)
  • Curatorial planning & program development
    (from exhibitions to activations and public initiatives)
  • Artist collaborations & commissions
    (curated partnerships that align with your ethos and elevate your projects)
  • Brand activations & co-creations
    (merging cultural relevance with business objectives)
  • Placemaking & experience design
    (creating meaningful cultural destinations with heritage-led innovation)
  • Stakeholder engagement & partnerships
    (strategic alliances across public, private, and institutional sectors)
  • Cultural diplomacy & national vision alignment
    (positioning initiatives within broader national frameworks)
  • Art-based CSR & ESG integration
    (cultural programming with social, educational, or environmental impact)
  • Visibility within global platforms
    (supporting participation in biennials, expos, summits, and design weeks)
  • Integration of emerging technologies
    (Web3, AI, XR and digital tools to expand cultural impact)

For Artists

  • Portfolio review & narrative development
    (clarity on your body of work and how it’s communicated)
  • Curatorial and strategic positioning
    (aligning your practice with institutional, market, and critical contexts)
  • Exhibition and project strategies
    (from solo shows to international collaborations)
  • International visibility & outreach planning
    (targeted exposure through platforms, residencies, and networks)
  • Personal branding & storytelling
    (refining your voice, message, and visual identity)
  • Collaboration and partnership guidance
    (including cross-disciplinary and institutional alliances)
  • Integrating new media and technologies
    (AI, Web3, digital tools for creative and curatorial expansion)
  • Ethics, mindfulness & mentorship
    (long-term thinking, values alignment, and personal development)

For Businesses

In today’s world, art has the power to unlock potential and open up new opportunities. With the advent of AI, the need for human-centric creativity has never been more urgent. Many businesses approach collaborations with artists and creatives with good intentions, but the execution often falls short due to misalignment, miscommunication, or a lack of contextual understanding.
Here are some of the most common mistakes:

  • Treating artists like service providers instead of creative partners
  • Ignoring the artist’s existing practice or values
  • Underbudgeting or undervaluing creative labor
  • Imposing corporate timelines that clash with the creative process

Many businesses view the “artwork” or “collaboration” as the end product, missing the deeper opportunity to embed artistic thinking into their culture, strategy, and brand identity.

For Artists

Less than 10% of visual artists today can sustainably support themselves solely through the sale or production of their art. Around 60% rely on side jobs, including teaching, freelance design, or arts administration to make a living.

Globally, fewer than 10% of artists are represented by commercial galleries, and only a few hundred artists dominate the international art circuit.

At Art Clinic, we help you navigate the art world while juggling the realities of earning a living, sustaining your practice, and building long-term visibility.

We believe we are on the verge of a historic shift, where artists and creatives will not only lead the creative economy but also have the power to influence mindsets and reshape paradigms across industries.

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